![]() Now you understand why being verified is so important. If your brand is not verified – your audience may be unable to differentiate your brand’s account from any other TikTok account. A verification from TikTok tells your audience that your brand is legitimate. CredibilityĪs we mentioned earlier, your brand’s credibility is important on TikTok. This increases reach and helps your account grow quickly. Though unconfirmed, there’s a rumor that verified accounts get precedence on TikTok’s “For You” page, meaning your brand will be exposed to even more people once it’s verified. Growthįurthermore, verification can help lead to growth. It’s not easy to get verified (as you’ll see below), which means that any brand with verification status can immediately be trusted. Similarly, when consumers see that blue check, they’re automatically aware of your brand’s authenticity. If your competitor is verified, but you’re not, consumers are likely going to follow, listen to, engage with and purchase from the verified brand. Because the blue checkmark has become a staple for verified brands across social networks, consumers have started to associate it with authoritative and credible brands. Getting verified helps demonstrate your brand’s authority. So why is TikTok verification such a big deal? Let’s go over some reasons why TikTok verification is important for your brand. This makes TikTok’s verification process less straightforward-but also more exciting when it finally happens! Why is TikTok verification important? Instead, TikTok looks through its accounts to see if any meet their standards for verification and bestows the blue check upon them. You can’t submit your brand for approval like you can on other platforms. There is no verification request process. ![]() We can see Duolingo’s blue checkmark signaling their own verification below: Many celebrities and well-known influencers work to become verified, but it’s a great idea for brands as well. Essentially, it lets the platform know that you or your brand are a prominent, well-known name, and your account needs to be authenticated to keep copycats from scamming followers. TikTok verification is a process that verifies identities and lets users know that these accounts belong to who they say they belong to. We’ve got six tried and true tips for how to get verified on TikTok. ![]() If you’ve been running your brand’s TikTok account and you’re wondering how to get that little blue checkmark, you’re in the right place. Verification comes with a little blue checkmark on your name, a distinction that’s similar across all social media platforms. It’s important for your brand to prove credibility every chance it gets-and on social media, that often means getting verified. ![]()
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